- Date Of Death: October 14, 2021
- State: Maine
Bruce W. Rogers passed away on October 14, 2021 looking at his two favorite things—his family surrounding him and the Maine coast outside his window.
Maine was a big part of Bruce’s upbringing. He was the son of the late Marilyn and William Rogers and grandson of Walter Rogers. Both William and Walter were leaders in the Bath, Maine community where Bruce grew up.
Bruce’s drive and creative spark led him to become an entrepreneur. In 1988, he launched Rogers Communications, an award-winning public relations firm. Eleven years later, he founded Wakefield, MA-based Virtual, Inc.
As a teenager, Bruce was a leader both in the classroom and on the playing fields. He was President of his Morse High School class, led the football and track teams, and continued to excel in athletics at Colby College. He held state records in discus and shotput and was an accomplished skier, swimmer, blackbelt, weightlifter and golfer. His keen mind stayed strong even during his fight with glioblastoma. He was a force to be reckoned with in Trivial Pursuit and could answer Jeopardy questions with ease.
Bruce’s colleagues and family most remember his dry wit and humor, which stayed with him until he drew his last breath.
In his later years, Bruce’s passion for skiing led him to settle in Park City, Utah, where he traded the cold and ice of his beloved Sugarloaf for the endless powder of Deer Valley. But Maine kept pulling him back—he was comforted to return to the familiar environs of Casco Bay as he battled cancer in his last days.
Bruce is survived by his sons, Brett of Boston and Jackson of Brooklyn, NY, and his sister Gayle (John) Hichborn, of Naples FL and N. Yarmouth, ME. He is lovingly remembered by people all over the world who were proud to call him a friend.
