- Date Of Birth: April 28, 1953
- Date Of Death: December 5, 2010
- State: New Mexico
Jeffrey W. Wilson, CEOFounder of the Cattle Baron Restaurants Inc., of Roswell New Mexico passed away on December 5, 2010 at Roswell Regional Hospital.
Cattle Baron Restaurants, Inc. was founded in Portales, New Mexico in 1976. Today there are eight Cattle Baron Restaurants operating throughout New Mexico and Texas including Roswell, New Mexico, the home of the companys corporate headquarters. In addition, Jeff founded Farleys Food, Fun, and Pub and Tia Juanas Mexican Grill and Cantina. Currently Farleys serves the cities of Ruidoso, Roswell and Las Cruces and, Tia Juanas operates in Roswell and Hobbs.
Jeff also developed Santinos Italian Restaurant in Ruidoso. In 2004 Jeff purchased Tinnie Silver Dollar Restaurant in Tinnie, New Mexico, and in 2006 The Snazzy Pig BBQ in Roswell. In 2009 Jeff acquired the Pasta Caf in Roswell, New Mexico.
Jeff always said that the essential ingredients to his success was, a great menu and great service in a great setting all for an enormous value. More importantly, Jeff firmly believed that it was the people the team that really made the difference to Cattle Barons success. The Corporation employs over 800 people.
Jeff also supported the local communities where the restaurants are located. In the Roswell area, Jeff championed The Assurance Home for Children, as well as the Roswell Refuge for Battered Adults, and the FFA and 4H in Roosevelt and Chaves Counties.
Jeff also owned the Wilson Ranch LLC in New Mexico and the Cattle Baron Ranch LLC which owns a ranch in Texas. These ranches supported a passion of his running functional ranches with cattle and horses which benefited those who Jeff called Gods children.
Jeff served his country proudly in the United States Air Force.
Jeff was the President of the New Mexico Restaurant Association in 1997. He was a board member from 1995 to 2009.
